As our dogs got older, things got harder.
Our eldest couldn’t climb stairs anymore. But the three of them always had to pee at the same time, and I couldn’t carry all of them. We tried pee pads, fake grass, and even newspaper. Nothing worked. They either held it in or peed wherever they could. We started seeing more and more accidents — and with that, more and more wrecked carpets. It wasn’t their fault. They were trying to communicate, but the solutions we had just didn’t make sense to them.
So we created Eco-turf.
Eco-turf was built out of love, necessity, and a whole lot of trial and error. It’s real, fresh grass — clean, pesticide-free, and familiar. The kind of surface dogs naturally gravitate toward when they need to go. Instead of training our dogs to use plastic, we brought nature back to them. The moment we laid down that first patch and saw our dogs instantly understand what it was for, we knew we were onto something. It felt right. It felt natural. And it worked.
Now, Poopee is a lifestyle brand.
Over time, Poopee grew beyond just grass. Today, we’re a lifestyle brand rooted in thoughtful design and a genuine love for dogs. We create products that are practical, aesthetic, and easy to live with. Whether it's a pee spray that actually works, a stylish carrier that looks good on you, or a comfy collar that cools your dog in the hot Singaporean heat, every detail matters. We don't believe in gimmicks or loud branding. Just clean, simple designs that fit beautifully into your home — and your life with your dog.
We’re just getting started.
We're building a full collection that supports dogs through every stage of life — from puppies learning where to pee, to older dogs who need a bit more comfort. Every product we launch comes from a real need, often discovered through conversations with our customers. Our dream is to have homes where dogs are more understood, and where the things they need don’t have to look out of place. We’re working on gear that makes everyday dog ownership a little easier, a little more beautiful, and a lot more natural.
Royce, Founder of Poopee
A brand built out of love, frustration, and three dogs who just needed the right kind of grass.